For bookstores

    Open your bookstore.
    Curate. Sell. Belong.

    Build a beautiful storefront, list your books at your own prices, and reach an audience who loves discovering family-published authors.

    Start your bookstore Free to set up · Takes about 10 minutes

    "Your shelf. Your voice. Your readers."

    — what we want for every independent bookstore on the site

    U
    Upon This Rock
    Publishing · for families and friends

    How it works

    From sign-up to your first sale in three simple steps. No long applications, no hidden fees.

    Step 1

    Build your storefront

    Add your bookstore name, story, logo, and banner. We'll show you a live preview as you go.

    Step 2

    List your books

    Add as many books as you like. Set your own prices, upload covers, and choose how you fulfill orders.

    Step 3

    Submit for review

    When you're ready, send your storefront to us. We do a quick fit-check and you're live — usually within a few days.

    A curated marketplace, not a free-for-all

    Every bookstore and every new book gets a friendly review from our team before it goes live. This keeps the site warm, trustworthy, and worth coming back to.

    While you wait for review, you can keep building. Add covers, edit copy, set prices, list more books — nothing is blocked. The moment we approve, your work is live.

    • Free to open your bookstore — no upfront cost.
    • Set your own prices and fulfillment (ship, pickup, or digital).
    • Beautiful storefront and book pages, ready out of the box.
    • Built-in orders dashboard and customer emails.
    • You stay in control of your books, branding, and store policies.

    Common questions

    How long does review take?

    Usually a few days. We'll email you the moment your bookstore is approved, and again when each new book goes live.

    Can I add books before I'm approved?

    Yes. Add as many as you like — set prices, upload covers, write descriptions. They sit as drafts until you submit them for review.

    What does it cost?

    Free to open your bookstore. There's a small service fee on each sale to keep the site running — same for every seller.

    Who can sell here?

    Independent authors, small presses, and family bookshops. If your books fit the spirit of the site, you're welcome.

    Ready to open your shelf?

    Set up takes about ten minutes. Your work is saved automatically — you can come back any time.

    Start your bookstore